Points Program
The most customizable of all the programs. You enter what the rewards
are, how many points your customers get for each dollar spent, and you
can even define some promotions. This one rocks.
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Setup:
To setup a Points program, select the "Points Program" campaign type when creating a new campaign.
Options:
You assign how many points are given per dollar spent (or other currency).
You can also define promotions that can add (or deduct) fixed amount of points to a transaction (or be selected by itself) or that can affect the amount of points earned when a purchase is made (double points, 10% bonus, etc.)
How to set it up: - Add a new campaign from the control panel (The first screen after you log-in).
- Select "Points Program" from the list of campaigns.
- On the congratulations screen, click on "Take Me There" to set up your reward levels.
- The first thing you need to do is choose how many points each dollar spent ought to earn. This could be any number. We don't recommend a 1-to-1 ratio because this makes it too easy for a customer to figure out how much money they have spent at your establishment (unless that's the intent). If you choose, say, 100 points per dollar, this will also make it easier to track amounts down to the cent, if you need that level of detail.
- Next, click
the "Add a Reward Level" button to add a reward to offer. Enter in how
many points will be needed to claim that reward, and then enter in a
description of the reward. Click "Add" when done.
- Repeat this last step for as many rewards as you want to offer. You can always come back and add, remove, or edit any reward's points level and description.
- Next, you can add any promotions you want. This is probably the most powerful aspect of the Points program, even if promotions are optional. Click the "Add a Promotion" button, and choose whether this is a promotion that will add or deduct a specific amount of points (+) or whether it is a promotion that will increase or reduce the points earned by a proportional amount (x). For example:
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+500 |
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Add 500 points for a referral |
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+100 |
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bonus for becoming a member |
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+ -50 |
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deduct 50 points for being late |
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x2 |
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VIP level: Double the points earned |
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x1.5 |
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for 50% Extra points Tuesdays |
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x1.25 |
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Silver member: 25% Extra points |
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x0.75 |
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for 25% less points
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- Repeat this last step for as many promotions as you want to define. You can
always come back and add, remove, or edit any promotions.
- Last, and completely optional, you can define a "Spend-to-Reward Ratio" that will allow you to deduct points by entering an amount of dollars (or other currency). For example, if a customer asks if they can use their points balance to partially pay for a service. You can use our Points Calculator to help you figure out what this amount should be. If you think of a coffee shop offering 1 free coffee per 10 purchased, that's a 10-to-1 Spend-to-Reward ratio. Most businesses will find a 15-to-1 or higher ratio better suited to their financial needs (check with your accountant).
How to use it:
When a customer makes a purchase, after processing the payment in your POS, alt-tab over to the browser window with StickyStreet, find or add the customer, and enter the amount of the purchase in the "New Activity" section of the page. If the customer qualifies for a promotion, select it from the pull-down. You can also optionally enter a description, receipt #, or credit card authorization #. Then click on the "Record Points" button, and the Points balance will be immediately increased by the proper number of points.
When a customer has accumulated enough points to claim a reward, that reward will show on the "Rewards Table" section of the page with a radio button next to it, indicating that it can now be selected. Alternatively, you can enter a custom amount of points, or a dollar (or other currency) amount. You can then optionally add a description, receipt #, or authorization #, and click the Deduct button. The Points balance will be immediately reduced. If you want to make your account happy, Alt-Tab then over to your POS, and process the sale as usual, except that the payment method should be a new button called something like "Points" or the name of your points program.
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At A Glance: |









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