Promotion-Based Points Program
Just like using the regular Points Program, but in this case ignoring the "amount purchased" aspect and using the promotions pull-down to define activities or events that earn points.
Setup:
To setup a Points program, select the "Points Program" campaign type when creating a new campaign.
Options:
You can define a "Spend-to-Reward Ratio" that will allow you to deduct points by entering an amount of dollars (or other currency) -- In case you don't want people to earn points based on purchases, but do want to have the option for the rewards to have a monetary value that corresponds to a certain number of points.
How to set it up:
- Add a new campaign from the control panel (The first screen after you log-in).
- Select "Points Program" from the list of campaigns.
- On the congratulations screen, click on "Take Me There" to set up your reward levels.
- Ignore the Points-per-Dollar Ratio.
- Next, click the "Add a Reward Level" button to add a reward to offer. Enter in how many points will be needed to claim that reward (Agencies can use our Proprietary Points Calculator to help figure out how many points a reward should be), and then enter in a description of the reward. Click "Add" when done.
- Repeat this last step for as many rewards as you want to offer. You can always come back and add, remove, or edit any reward's points level and description.
- In the promotions section, add all the ways that someone can earn points in your program: Click the "Add a Promotion" button, and choose the (+) choice from the pull-down. Enter in how many points are added (or if reduced, enter the negative value, like "-50" ) For example:
+100 bonus for becoming a member
+ -50 deduct 50 points for being late
+10 Add 10 points for learn a verse
- Repeat this last step for as many activities, visits, events, etc. as you want to define. You can always come back and add, remove, or edit any of them.
- Last, and completely optional, you can define a "Spend-to-Reward Ratio" that will allow you to deduct points by entering an amount of dollars (or other currency). For example, if a person in your program asks if they can use their points balance to partially pay for a service or product. (You can use our Proprietary Points Calculator to help you figure out what this amount should be. Always check with your accountant).
How to use it:
When a customer makes a purchase, after processing the payment in your POS, alt-tab over to the browser window with StickyStreet, find or add the customer, and enter the amount of the purchase in the "New Activity" section of the page. If the customer qualifies for a promotion, select it from the pull-down. You can also optionally enter a description, receipt #, or credit card authorization #. Then click on the "Record Points" button, and the Points balance will be immediately increased by the proper number of points.
When a customer has accumulated enough points to claim a reward, that reward will show on the "Rewards Table" section of the page with a radio button next to it, indicating that it can now be selected. Alternatively, you can enter a custom amount of points, or a dollar (or other currency) amount. You can then optionally add a description, receipt #, or authorization #, and click the Deduct button. The Points balance will be immediately reduced. If you want to make your account happy, Alt-Tab then over to your POS, and process the sale as usual, except that the payment method should be a new button called something like "Points" or the name of your points program.
Companies can increase revenues by nearly 50% by retaining only 5% of their customer base.
Frederick Reichheld, Author of “The Loyalty Effect”